THE PARLOR

For those committed to achieving the finest

Our journey starts with a focus on selection, driven by our deep commitment to what truly counts: our planet and our customers’ satisfaction. We are steadfast in our dedication to researching brands. The brands we partner with meet rigorous quality standards, while championing sustainability, innovation, and above all, individuality. They bring something unique in both their offerings and their messages.

Together, we foster a community rooted in genuine connections among people.

After over twenty years in the fashion industry, we felt the need to create a home and heart for contemporary excellence.

13th January (Mon) —

9th February (Sun) '25

W’s PreColl & M’s Coll

FW25

—

Milan—IT
Via Pietro Colletta, 69

An eco-sustainable space for a modern world—low in CO2 emissions, free of fur and cruelty, and as paperless as possible.

A home thoughtfully designed with recycling and upcycling principles, blending an eclectic, cosmopolitan aesthetic to create a welcoming space where beauty in all its forms can thrive.

Fashion remains at our core, harmoniously intertwined with Art, Music, Architecture, and Design.

The Parlor is both a new and uniquely different place.

A place where anyone who loves to engage in conversations about beauty and goodness can find a home. Where everything you see and admire can become yours.

With a cup of coffee or a cosy aperitivo, just like being at home.

Brands: Lug Von Siga, Bella Freud, Her Shirt, Philip Karto, Depeche Toi, Annapurna, The Editor, and more…

Our vision is to shape a world where total living surpasses total looks.

Where fashion, design, art, jewelry, and cosmetics come together in an interactive dance, bridging real and virtual experiences, inviting those who seek solutions aligned with contemporary life and a fresh mindset.

We aim to build connections rooted in a sustainable pursuit of beauty.